Wednesday, May 29, 2013

Who doesn't know coffee?!

Let me kick some facts at you, coffee is the second most consumed beverage in the world behind water. Now to me that is not entirely fair because you need water to make coffee but hey that's just me! Coffee is the largest traded commodity after oil, who would have guessed?!? In North America alone half a billion cups are consumed daily and more than 80% of North Americans drink coffee. Millions of people pay up to $4 or $5 for a cup of coffee and some drink 3-5 cups a day. Some parents may forget to kiss their kids in the morning before they go to work but they don't forget their cup of coffee. It is an addicting drink that most people just can't go a day without. Coffee is a habit and people don't break habits. Think about it, you see homeless people or people begging all the time. They'll be asking for money in one hand and holding a pack of cigarettes in the other. But how can that be if you have no money?! It's because when someone has a habit to something they will always find a way to attain that thing and people certainly grow habits for coffee. It is the feature product here at Organo Gold and we have several different flavors that you will love and will have you coming back for more. Now you may ask, why coffee? Have you not noticed how great the coffee industry is? When is the last time you heard of a coffee business going out of business? Coffee is one of the most profitable business on this Earth. Take a look at Starbucks, nobody believed in them at first & now look at them. Folgers has been around for what seems like forever now and business is still a booming for them. Can anybody tell me where Ronald McDonald has gone? That's because even places like McDonald's are noticing the opportunity in coffee and now instead of the kid friendly place we all knew so well they have changed for a more sophisticated look similar to a Panera Bread with free wi-fi and all the advertising centered around their McCafe. Many other places have followed in the coffee path such as Dunkin Donuts, changing their logo and slogan to center around their coffee. Burker King paying millions of dollars to bring in Cinnabon and introduce the Iced Mocha. SUBWAY! Of all places, they use to open up around like noon and now they open up early in mornings with a breakfast menu focusing around their coffee. So now you see why Organo Gold chose coffee as its feature product. Coffee is something that will never fade and always be in high demand ensuring a successful business for several years to come.

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